4 Marketing Strategy Principles – My Template for Marketing Anything


In marketing, if you break the fundamentals, no matter how much effort you put in, you will not succeed. Today, I’m going to break down my four marketing strategy principles, and how you can market anything.

RESOURCES & LINKS:
____________________________________________
How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business [article]: https://neilpatel.com/blog/how-to-create-an-online-marketing-plan-that-will-grow-nearly-any-business/

20 Uncommon Marketing Strategies That’ll Kickstart Your Startup [article]: https://neilpatel.com/blog/startup-marketing-strategies/
____________________________________________

The first principle is you need to have clear goals for your marketing.

What is your goal? Is it more visitors? Is it brand awareness? Is it more sales?

If you don’t what you’re optimizing for, you won’t know what you need to do in marketing.

For example, it’s brand awareness it’s all about eyeballs and getting traffic. It’s about sales. It could be about creating a conversion funnel, a lead flow, adding up sales, down sells.

If it’s about profitability, it could be about cutting costs on your marketing and figuring out how you can get less traffic, spend less money, but make sure you’re in an optimal position, where you’re not paying too much for marketing and your profitability goes up.

The second principle that you need to follow is you need to understand your target customer.

If you don’t know your target customer, no matter what you do, you won’t do well. Let me share a story from a company called Diamond Foundry. What Diamond Foundry does is, they sell diamonds. And these are man-made diamonds. They still meet all the same requirements that a diamond that you would find in the Earth, and a human eye can’t tell the difference and even if a diamond specialist looked under a scope, they won’t see any difference.

But here is the difference. Diamond Foundry can produce that diamond for pennies on the dollar versus having people go mine for them and find them in the field.

So Diamond Foundry decided that they wanted to sell these diamonds at a truly affordable price to help people out. Can you guess what happened to their revenue sales?

It tanked. Do you know why?

No one wanted affordable diamonds. They felt that if something was affordable, it wasn’t going to be good.

Even though that’s not true, that’s what their customers believed.

Their business started growing and it grew really fast and things started to work out.

Can you guess what change they made? They increased their prices.

They made more sales by charging more money for their product.

In other words, if you don’t know your customers.

What makes them tick. What makes them buy and why. You won’t grow your sales, your traffic or accomplish any of your goals.

And you won’t find this out by just looking at a Google Analytics Screenshot. You got to talk to your customers. Get to know them. Meet them in person. Drink coffee with them. Survey using tools like SurveyMonkey.

Whatever it may be, by talking with them you’ll get more insights so you can keep adjusting them and do better over time.

The third principle that you need to follow is you need to have something that differentiates you.

If you don’t have anything differentiating you from the competition, they’re just going to look at price, quality, reviews. It’s not going to get people to go to you.

The moment you differentiate yourself, you can do so much better. A good example of this is Apple’s expensive, but the reason I pay for a MacBook or an iPhone is that all the devices work so well together and they do the main things, that I want, really well in a simplistic way.

So the key is not just to be another me-too player and have nothing that differentiates you.

You need to figure out how you can make yourself stand out.

And you may not know this right away. You may have to interview people. Talk with your potential customers. You have to figure out what your competitors aren’t doing that you could be doing.

All these things will help you figure out how to differentiate yourself.

The last principle. I know they say marketing’s moving to an omnichannel approach.

I even say that. It’s true. But you need to focus your efforts at one channel at a time. Handle one channel. Do really well at it and then expand into two channels.

Once you do well in two channels, then go for three, then four and then five. But if you can’t get one channel right, what makes you think that you can do all seven or 10 or 20 at once?

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

https://youtu.be/gNAE8g2tytA

#Marketing #NeilPatel #DigitalMarketing

Would You Be Out of Business If The Cyberspace Plug Was Pulled?

Who regulates The online world? That commands to regulate Cyberspace? Who should manage The online world? The net has actually really ended up being in the majority of components of the globe a cost-free details area. Larger than any type of collection it provides details at the click of a computer mouse switch. You can figure out anything you want to understand via practical research study in the personal privacy of your very own residence on your very own time. Blog owners particularly have actually found their voice. Twitterers pass information along faster than any type of information terminal could ever before do. The news terminals have to be in tune with Twitter so as to get the information to cover because it is individuals tweeting and blogging that are developing the newspaper article first.

Social Bookmarking

With a lot web content online, it can be tough to remember where we checked out something or what it also stated. In our busy lives, we may not have the time to check out a write-up begin to end up however would love to save it for later. Or we do have time to read it in its totality, yet we would certainly still like to have it accessible to refer to at a later date. Enter social bookmarking.

How to Earn Fast Income in A Shortest Period

On-line company gives a variety of chances, and also the success of these possibilities is mostly reliant upon the ability, passion and capability of an individual doing the business. Plan appropriately, remain focused and devote sufficient time as well as effort in order to be successful in your online venture. When you understand just how to gain fast cash, getting started for online company comes to be simple.

The Benefits Of Internet Marketing For Small To Medium Sized Businesses

If I could highlight the one primary mistake that little to medium sized businesses do, it is falling short to carry out web marketing right into their existing advertising as well as promos methods. The majority of small to medium sized firms are either afraid of checking out web marketing techniques, intimidated that they do not have the expertise to do so, or under the misconception that it is far also pricey for them.

The Most Effective Internet Marketing Blueprint For A Successful Business Online

If you are brand-new to internet advertising and don’t have any type of idea yet on exactly how to begin, you should not missed out on the important considerations in running a web marketing business. All you have to do currently is to prepare on your own for you are regarding to get fresh concepts regarding the ideal net strategies that I will certainly be talking about in this article.

Network Marketing Statistics – A Point Of View

A crucial check out why multi level marketing statistics look so negative. Is it because there is something wrong concerning the network marketing market? Or exists another thing which can discuss these results.

User Guide For Buying A Turnkey Website

Prior to you can make any kind of feeling whatsoever from a turnkey website, you have to initially learn what one actually is. If you have actually ever utilized a crucial and also a door lock previously, then you might have the ability to reason the meaning with no aid, however, for the purpose of clarity, a turnkey site is a website that is ready to go from the first day. Instead of you struggling to install scripts, write programming code, as well as get a shopping cart established, you can, for simply a comparatively little charge, purchase a website that prepares to go from the first day, no …

Making Money Online With Articles – A Guide to Keywords

To generate income online with posts it is essential to know just how to enhance the post not only with the appropriate search phrases however likewise their placement. The objective of your post need to be to get the viewers curious about visiting your website and also take a look at the service or product you are supplying or just to be a repeat site visitor. That being stated allows have a look at just how to use and put search phrases in your short article.

Internet Marketing Strategies for Non Profit Organizations

The most popular Net advertising and marketing method that exists on the planet today is referred to as social media marketing. It contains lots of various advertising variables such as; individual to person marketing, video and brand name advertising, use on-line discussion forums and also discussions, content circulation and interaction within various Single-interest group. Social media Web marketing strategy obtained its’ popularity as an outcome of the list below variables.

3 Pieces You Need For Your Own MLM Marketing Funnel

Throughout the past 3 years on the web, I have evaluated and also unlimited amount of advertising and marketing products, techniques as well as tools to get one of the most out of my business. Which is what I am going to share with you today! The three things that I am going to share with you CONTAINER NOT job by themselves.

Word Of Mouth In Marketing

What is real power of word of mouth in marketing? I ‘d wish we can provide you an insight as we associate word of mouth in advertising to word of mouth marketing.

Get Most Effective Telemarketing Scripts For Your Telemarketing Business

The very best device in advertising and marketing for an entrepreneur is to think in the item he or she recommends. Equipped with excellently scripted telemarketing scripts, telemarketers via their cold-calls can be the very best advertisers and also promoters for your service. This subsequently will generate industry for you.

Get Started Online – How To Write Viral Reports To Market Yourself And Your Business Online

Developing viral reports to make use of as advertising tools has actually been a way for me to rise to the top of my niche and also boost my income substantially over the previous several years. Review on to locate out exactly how you can get going with this internet marketing approach right away.

Get the Best Post By Email

Your Best Email

You May Also Like