How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel

In today’s video I’m going to share my 7 best tips to choosing the right digital marketing agency for your business. You want to get more traffic, but you don’t have the time to do your own SEO or your own digital marketing. What should you do?

The obvious answer is you should hire a digital marketing agency, but you know what? If you just hire any digital marketing agency out there, you’re going to lose money. In this video I’ll share with you how to hire the right digital marketing agency for your business.


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The first piece of advice I have for you is don’t hire a digital marketing agency who doesn’t have traffic to their own website. If someone doesn’t have traffic to their own website how are they gonna get you traffic to your website? Everyone claims they can do SEO or they can do paid advertising or they’re good at conversion optimization. But if they can’t show you the results from their own website, don’t hire ’em. The second advice I have for you is look for case studies and testimonials. If a company doesn’t have case studies and testimonials, how do you know they’re gonna do well for you? And ideally look for bigger case studies and testimonials or logos. Because when you see this, what you’ll find is if they worked with big brands, there’s something there that big companies trust and these companies have a much stricter hiring policy when it comes to contractors than most. So if they like ’em there’s a good chance that you’ll also like ’em. Number three, look for someone who’s tactical. Yes, strategy is important. Concepts are important. But if someone doesn’t know how to implement, doesn’t matter how smart they are. They’re never gonna be able to get you the results. They need to know how to implement the changes to your website. Look for someone who’s tactical or else it’ll take forever for you to see any traction. Number four, it doesn’t matter how smart the founder is. For example, I have a digital marketing agency called Neil Patel Digital. But you know what? Yes, I worked on a lot of accounts and I oversee the whole strategy for all my clients. But I’m not there every single minute working on one specific site. You need to make sure that the people working on your account are amazing. I, myself do a ton of the hiring and I’m picky. If someone doesn’t know more about marketing than me in specific areas or tactics or they’re not well versed, I won’t hire ’em. I’m just that picky. Make sure whoever’s working on your account within these agencies are good. Ask ’em, who’s gonna be working on my account? Number five, you need to have regular communications. Ask ’em, are you gonna be providing reports, weekly calls? Are you gonna be doing regular email communication? If not, you’re not gonna know what’s happening with your account. Last thing you wanna do is spend money and not be communicating with the company that you’re paying. This is really important because if you don’t have communication, you’re not gonna know when things are going wrong. Number six, ask for references. If someone’s not willing to give you references, they haven’t done well. I’m not even saying you have to call the references. ‘Cause you know what, anytime you ask for references, people are only gonna give you good experiences. But if someone doesn’t have any references to send you, that means they’ve never done good work for anyone out there. And last but not least, look for people that have worked on similar businesses. It doesn’t have to be direct competitors or someone within your industry, but similar sized companies. You don’t want someone who’s only worked with the Googles or the Facebooks of the world. They have to work with small or medium businesses if you’re one or if you’re a local business, look for someone who’s worked with other local businesses. By ensuring that they worked with similar type of sites, you’re more likely to get results. Follow these strategies and you’re much more likely to hire a good agency.

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