How to Get More Downloads For Your Podcast | Neil Patel

In this video I’m going to share with you how to get more downloads for your podcast.
Out of all marketing channels, do you know which one has the richest audience? It’s podcast! Podcast has more people that generate over 75 thousand in household income than any other marketing channel out there. Today I’m going to share with you 6 tips on how to generate more downloads to your podcast.


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The first tip that I have for you if you wanna increase your downloads, is promote your podcast on social media. When most people create a podcast and they release it, what they’ll do is they’ll go on Twitter, Instagram, and Facebook and say, “Hey everyone, I got a podcast, check me out.” And yeah, you should do that, but what’s more effective than that is every time you release a podcast episode, ’cause keep in mind, if you have a podcast, it’s not just one episode, you’re gonna constantly release new episodes every month. Every time you release a new episode, share it on Facebook, Twitter, Instagram, Linkedin, and every other social channel out there. It’s a great way to get more listens.

The second tip I have for you is the exit pop-up. So on your website, there’s a lot of people that’ll visit you from their mobile devices. More people these days are using Google from their mobile phones than they are from their desktop computer or laptop. So with your website, just for all those mobile visitors, do an exit pop-up like I have on I use a tool called to do this. Within 30 seconds of someone being on my website, you don’t wanna do this right away ’cause it irritates people, wait 30 seconds. When someone comes to my website, they’re on there for 30 seconds on a mobile device, I tell ’em, “Subscribe to Marketing School”, which is my podcast. It’s really simple, and then through Hello Bar, I can do it where if it’s an iPhone device, they get sent to the iTunes store. And if it’s an Android device, they get sent to any of the Android type of stores. I don’t have an Android phone, so I’m not sure where I send them, but I do know I’m sending them to a version where they can download the podcast on their Android phone. It’s simple and it’s very effective.

The third strategy I have for you is include your podcast in your social media bios.

The fourth tip I have for you, let’s say you’re using libsyn. You wanna have a detailed description.

The fifth tip I have for you is send out a email blast about each of your podcast episodes.

The last tip I have for you is to interview some guests. There’s always gonna be someone on the Web who’s more popular. Even if you have one of the most popular podcasts, there’s still people who are more popular than you, and that’s a great thing. Go take those guests, and invite them to be on your show. Whether you have a popular podcast or a new podcast, so many people are open to having guests. People email me all the time saying, “Neil, I’m launching a new podcast, do you mind being on my show?” And in most cases, I’ll say yes, as long as I have the time.

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