How to Grow Your Website in a Competitive Space | Neil Patel

Today I’m going to show you how to grow your website traffic in a competitive space.

When you’re just starting, getting website traffic and awareness is super important. It’s hard to get more traffic, but it’s not impossible. In this video I’m going to show you a simple formula to get you more traffic. Watch this video and learn how to grow your website traffic in a competitive space. Even with a lot of competition you can outrank others.


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If your traffic’s been flat and you can’t figure out how to make it climb up and up, leave a comment with flat.

The first tip I have for you is to collect emails. Everyone believes the more traffic they’re gonna get the more sales are gonna get. That’s not the case just because your traffic goes up into the right doesn’t mean your sales are gonna go up into the right. What I want you to do is focus on collecting emails. There’s a saying in the digital marketing world, the money is in the list. They’re talking about their email list. The bigger your email list the more people you’re gonna convert into customers. ‘Cause think of it this way if someone comes to your website, they subscribe to your email list, they are already making a commitment to follow you, to follow your business. They’re gonna build that relationship and as you build that relationship you can send them emails about offers, your products, your services and you’ll notice a percentage of your email list will convert into customers. And you can do this really easily by using free tools like

The second tip I have for you is to optimize your site for conversions. We will also get into some traffic generation tips on this video, but the reason I’m saying this is most people don’t focus on conversion optimization. The reason I’m saying this is AB testing is the best ROI generation from your marketing spent, yet very few companies spend any energy on AB testing. And there’s a lot of tools that you can use, from Crazyegg to Optimizely to Hotjar to VWO. And what these tools like Crazyegg do is they show you where people click and where they don’t. They show you how far people are scrolling down your page and they make it very easy to run AB test. The reason you wanna use these tools are, it’ll show you hey this area of your website is really confusing. You need to change that, because if you don’t change it you’re not gonna get sales.

The third tip I have for you is write end up log. Most people go out there they try to write tons of content ’cause it’s like, oh my competitor has 1000 blog post. Just because your competition has 1000 blog post doesn’t mean you need 1000 blog posts. So instead of focusing on quantity because there’s over a billion blogs on the internet now, with Tumblr and WordPress and Medium, focus and writing high quality posts. Something that’s fresh, something that people haven’t seen before. When you do that you’re more likely to get social shares and you’re more likely to get traffic, linkbacks and higher rankings on Google. Now when you write this end up blog post, make sure you link out a handful of times to other places that you’re citing the source or other competitors or other people within your space that are helping you make your case for whatever you’re writing. And when you link out to those sites, make sure you email them when you publish that blog post.

The fourth tip I have for you is built a push notification list. Using tools like you can make it super simple for people to subscribe. When they subscribe you can create a drip feed within subscribers. One of my first trip notifications is my favorite SEO tool. When I do that I’m sending people to Uber suggest, that drives me a ton of traffic, a ton of usage and it’s one of my most popular marketing channels.

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