How to Write a Blog Post From Start to Finish | Neil Patel

In this video I’m going to share with you how I write a blog post – from start to finish. Have you read any one of my blog posts and found that they all follow a similar format? And it’s not out of a coincidence. It’s for a reason. Because that formula helps me generate at least 37 thousand visitors per blog post.

Do you want to know this formula and how I write a perfect blog post? It works for a B2B, B2C, a personal or corporate blog. It’s the best blogging formula out there! And today I’m going to share with you my formula for a perfect blog post.


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I’m gonna share with you the perfect formula that I follow for my own blog. It works for a B2C ,B2B, a personal blog or a corporate blog, it works for everything. I kid you not, it is the best formula out there. First tip: Start off with a title. Don’t just start writing a blog post, unless you have the exact title, do not write your blog post.

The second step that you need to follow when it comes to writing a blog post is the introduction. In your introduction, you need to hook people with a bold statement. It’s also about talking about what’s gonna be covered in the post. Just give them a quick overview on what you’re gonna teach them, is a great way to hook them in, as well, to get them to go more into your blog post, read more, and ideally, even leave a comment at the end of your post. Now that we got the introduction done, let’s get into your body. Your body should include subheadings. Keep in mind, you want your content easy to skim. If people can’t skim it, you’re not gonna do well. In your body, use subheadings, and keep your paragraphs around five to six lines max. In addition to that, when you’re writing your content in your body, you’ll notice that at least on, I link out to other people. That’s part of my formula, it’s not just about linking to your own site, it’s about linking to other sites. Because what happens is when you link to other websites, you open up your sources, you’re citing them, it creates more credibility for you, makes you and your business look more as an expert, and that’s what you wanna be perceived at when you’re writing content.

Last but not least, you wanna wrap up your post with a conclusion. The conclusion summarizes what your post was about, and you end your conclusion with a question. By ending with the question, more people are more likely to leave a comment. When they leave a comment, it creates engagement. By getting engagement, you’re much more likely to generate sales. If people read your blog but they don’t engage with you, they’re not likely than to become a lead, or buy your products, or your services. So it’s really important you end with a question. And here’s what we found with conclusions. Brazing Crazy Egg, we use a scroll mat feature, and what we found through testing was, a lot of people read blog posts, when they first land on them, they quickly scroll to the bottom, check out the conclusion, and then they go back up and read the rest, assuming they like the conclusion. So with your conclusion, make sure you label it “Conclusion”. Don’t get fancy, keep it simple. Just call it a good ole’ conclusion. And that’s my formula to writing blog posts! It’s not that hard. Now one thing I did mention within this whole process of writing blog posts, that you need to link up to other sites. And here’s a bonus tip: I know this goes a bit above just writing, but very few people do it. When you link up to other people, it flatters them. People love getting back-links, because when you link out to someone, it drives in more traffic. Especially when you’re linking to them in a positive way. Hopefully you’re not bashing people in your blog post. Stay above that. So when you link up to them, shoot them an e-mail. “Hey Curtis, I have to say I am a huge fan of your work, so much so I linked out to you in my latest blog post. You can check it out here. Cheers, Neil. P.S. If you shared it, it would make my day”. That’s it. A lot of people who get linked out to, including me, don’t mind sharing articles on Twitter. It drives the blog owner traffic, and it makes the person you link to look great!

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