I can look at a landing page right away and know that it’s not going to convert. On the flip side, I can also look at a landing page and know if it’s going to convert exceptionally well. Today I’m going to share with you the anatomy of a high converting landing page.
RESOURCES & LINKS:
7 Valuable Landing Page Hacks to DOUBLE Your Sales : https://youtu.be/K7LmWEPII7g
How to Make a Beautiful Landing Page That Converts : https://youtu.be/HJUm-MwLJMg
So do you want to know the secret to really high converting landing page? There’s a formula, and I’m about to share it with you. And as long as you follow the formula step by step, you should produce better results. But the moment you don’t follow the formula step by step, you’ll notice that your conversions are going to tank and your landing pages won’t do well.
The first thing you need to do is clearly state your value proposition in a header.
The attention span of a human is less than a goldfish. In other words, if you can’t catch their attention in the headline, you’re screwed.
8 out of 10 people will read your headline, but only two of the 10 will read the rest of the copy on the page.
So if you can create amazing headline with your value proposition, you can attract people to read the rest of your page.
The second step you need in your landing page is a visual focus.
Whether it’s a head shot, product shot, a video, some sort of visual focus where people can put all their attention to.
See, the moment someone goes through a headline, they read it, you need to grab their attention with a visual, and you need to get them to keep going.
If you just have text and only text, and no visuals that people can watch, you’ll find that the conversions aren’t as great.
The higher quality you produce, the better off you are.
The third thing you need is to outline the features and benefits.
But it’s not just about feature, you need to more so focus on the benefits. So the features are there because if you don’t talk about the features, you’re not going to get as many conversions.
But the benefits are the key. People don’t buy something because of features, they buy because of the benefit.
Typically, benefits are the solution to their problem. Such as saves you time, saves you money.
The fourth step is presenting a single and focused call to action.
A lot of people are like, “Oh, I’ve got a landing page. I’m going to put a call to action everywhere.”
You could do that. And for some products, it works. But not for most.
The reason you want to have a single, focused call to action, and eventually after that one call to action, you can have more later down, but when you have your headline, your visual focus, you’re talking about your benefits, your solutions, you’re answering the objections.
Once someone gets the whole story and they understand why they should be buying your product or service, and then you have a call to action.
They’re much more likely to convert.
The fifth thing you want to do is include testimonials and other visual proof.
I love doing reviews, whether it’s a service or a product. Reviews are amazing. A reason a reviews is amazing is people know the truth. How they feel, how they don’t feel, if it’s great or if it’s bad.
And by including that, they can then get a better sense if it’s right for them, or if it’s not a good fit for them.
The sixth thing you need to do is give a guarantee.
Whether you’re doing a free trial with no credit card, so there’s low risk, or you’re giving a 30 day or 60 day money-back guarantee, those are awesome things.
You want people to feel comfortable. If they’re not happy, you know you’re going to end up refunding them anyways.
The last step, integrate story telling into your landing page. If you don’t integrate story telling, you’ll find that your conversions won’t do as well.
People love soap operas. Whether you like them personally or not, people do. That’s why they’re on television 24-seven.
If you can integrate story telling, take people through the emotional roller coasters, the ups, the downs, they’re much more likely to convert.
It’s all about the story. It’s that thousand-plus year old marketing technique that we all tend to forget.
But it’s worked for so many years, and it’ll still keep working, no matter what channels are out there, no matter what algorithm updates happen.
Story telling is so effective, you need to use it in all of your landing pages.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
#CRO #NeilPatel #DigitalMarketing
What Is ClickBank Gravity?
If you are an affiliate marketing professional, after that you have probably registered with ClickBank. They have over 50,000 electronic products to advertise as well as over 100,000 energetic associate marketing professionals.How to Start Online Business With The Right Foundation
All of us hear a lot concerning on-line organization possibility as well as online advertising and marketing that can be done economical, yet we do not have the vital details of where to begin. Today, I am concerning to offer you good suggestions and strategies you can use as a foundation to your web marketing organization.How To Get Ideas For An Internet Business
It is a crucial ability and when you understand exactly how to produce suggestions for a net company you will certainly be in the fortunate placement of having an ever all set listing of means to continue your progression. It can be a hard time when you appear to strike a brick wall when trying to produce new concepts and also the growing issues that you are not proceeding your internet business as you would desire then creates anxiety.Using Magento for Your Online Business
Ever before ask yourself why some websites receive even more website traffic than others? This may appear to be brain surgery, but honestly it’s not. The secret lies within which internet advancement software application program your company chooses to use. Magento is one of the top web development software application used by sophisticated experts to run big and also local business.
Within the last couple of years the web and also the extraordinary amount of on the internet cash making opportunities took the globe as we know it by surprise. You will find individuals making 6 as well as even 7 number incomes because of running their own on the internet businesses. The internet shows a severe opportunity to profit if you prepare to function difficult as well as sensible.Free Leads For Your New Business Exposed
Whether you open an on the internet company, or a hairdresser, body shop, or household restaurant, your primary step will always coincide. You must draw in consumers or leads, that want to offer you their money. Earnings is created by consumers getting your product and services.Powerful Strategies For Successful Internet Marketing
There are many techniques being used to market services and products online, nonetheless, there are some approaches that utilize your money and time, thereby optimizing the return on your financial investment in building your online advertising and marketing business. Right here are four of one of the most powerful and also reliable methods for developing an effective web marketing business.How to Get the Best From Your Marketing
Advertising and marketing can sometimes appear like a challenging job as a result of all the information presently on the web, as well as the fact that everyone has a various opinion on what is the ideal way to market your organization. Here are some easy ideas to obtain you started. Investigating your competitors can be of fantastic usage because you can learn what keywords they are targeting as well as exactly how many users they generate. There are thousands of totally free search engine optimisation devices and a lot of them are easy to use.The Social Media Revolution and Its Marketing Benefits
Facebook has more than 700 MILLION energetic individuals! Do you recognize exactly how powerful that is?! Consider this for a 2nd … It’s been long-said that there is no form of ad more powerful than word of mouth. Only problem is, word of mouth was likewise among the slowest types of advertisement.5 Reasons Why You Should Use Facebook For Your Business
Facebook is one of the top social media websites that whole lots of companies are discovering to enhance their advertising and marketing project. The thought of utilizing any kind of social networking websites as advertising devices can be frustrating for most company proprietors, to make sure that is why I have actually assembled simply some of the reasons factors for using Facebook for your company.To Start a Small Business Online – 4 Things That One Needs To Know
Eager on starting a little organization online? Many individuals on the internet spend in to any business without doing any study or having any strategy of activity. Then they land up obtaining cardiovascular disease, headaches and also lost of investment. Prevent this by adhering to 4 basic steps.The Clever Marketer Has Only One Goal – To Make A Lot Of Money
This guy comes a cross as an average kind a man as well as might have been once, prior to he learned the methods to making huge cash. You may have stumbled throughout his internet site or another marketing professional might advise him to you.The Best Internet Marketing Training Program – What To Look For
I will certainly attempt to show you and also shed some light on what makes the very best online marketing training program. A program that will certainly assist in catapulting your online company job to successful degrees.
Get the Best Post By Email