What Is Market Segmentation And How To Use It To Make More Money


Market segmentation is essentially the process of dividing and grouping your users based on commonalities and shared characteristics, like interests, needs, wants and motivations. The aim of market segmentation is to enable brands to better target their products, services or content, making sure they reach the right users, in the right place and at the right time.

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What Is Marketing Segmentation? (And Can It Make You MORE MONEY?)

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